With over twenty years in digital, I help organisations turn insight, research and evidence into clear, inclusive and high-performing digital experiences.
Projects
Explore a selection of past projects illustrating my approach to UX and digital strategy that puts people first.
My skillset
I draw on a diverse set of skills across research, design and optimisation to deliver user-centred, data-driven digital experiences.
UX & systems design
Wireframing & prototyping
Service design
Information architecture
Interaction design principles
Cross-channel experience design
Stakeholder facilitation & workshops
User research
Research planning and methodology selection
User journey development and validation
User interviews
Usability testing
Survey design
Qualitative analysis
Persona and archetype development
Accessibility
WCAG compliance auditing and evaluation
Inclusive and accessible design principles
Assistive technology testing
Content structure and semantics
Analytics & data
Measurement strategy and KPI definition
Google tag manager configuration and management
Google Analytics 4 implementation
Event & conversion tracking
Behavioural and funnel analysis
A/B and multivariate testing
Heatmaps and recoding analysis
Data interpretation
Performance reporting
Optimisation recommendations